Parkson Retail (O9E) Annual Reports

The Company was incorporated in Singapore on 31 March 2011 under the name of

Parkson Retail Asia Pte Ltd. The Company changed its name to Parkson Retail

Asia Limited on 10 October 2011 in connection with its conversion to a public

limited company.

The Group is a Southeast Asia-based department store operator with stores

(including a supermarket) across Malaysia, Vietnam and Indonesia under the

brands “Parkson” and “Centro” for department stores and the “Kem Chicks” brand

for the supermarket. The Group positions itself to cater to consumers in the

middle and upper-middle income segment in each of the Group’s markets. The

Group customises the brand and product mix based on the specific requirements

of the targeted customer segment for each store and its location.

The Group’s main focus is on fashion and lifestyle products, categorised under

“fashion and apparel” and “cosmetics and accessories”. The Group also sells

products in the “household, electrical goods and others” and “groceries and

perishables” categories.