Travelite（BCZ）年次報告書

The Company was incorporated in Singapore on 12 August 2005 as a private

limited company under the name Travelite Holding Pte Ltd. It assumed the

present name on 20 March 2007.

The Group markets, sells and distributes a wide range of merchandise through

different distribution channels catering mainly to the travel, business and

lifestyle needs of consumers. The Group'’s merchandise is categorised as

follows:-

(i) Bags and Travel Essentials

These are organised into travel, business and urban lifestyle range. The Group

carries a comprehensive range of luggage and travel bags which include trolley

luggage (with either vertical or horizontal trolley systems), garment and other

travel bags available in both hard case and soft form which can be either

hand-carried or checked-in for air travel. The business range of bags cater

for business use and these include pilot cases, document bags, laptop computer

bags or backpacks with padded laptop computer and organiser compartments. The

urban lifestyle range of bags places greater emphasis on trend appeal and

include ladies' hand bags, sling bags, sports bags, duffle bags, haversacks and

casual backpacks. To meet the diversified travel needs of consumers, the Group

also markets, sells and distributes a range of travel-essential items such as

waist pouches, toiletry bags, beauty cases, foldable bags, trolleys for bags,

luggage straps, padlocks, travel adapters, pill-boxes, eye masks and camera

cases.

(ii) Winter Wear and Accessories

These are winter jackets, cardigans, sweaters, trench coats, vests, thermal

underwear, gloves, socks, scarves as well as other winter wear and accessories.

(iii) Executive Accessories

These are usually men's accessories (such as belts, ties, tie-pins and

cuff-links) and smaller items (such as wallets, key holders, card holders,

passport holders and organisers).

(iv) Other Merchandise

These include merchandise which is offered as premium items through gift

redemption programmes implemented by BonusLink loyalty card, financial

institutions (such as Maybank and the then Southern Bank Berhad), credit card

service providers and other redemption card centres (such as RealRewards

loyalty card). Certain of the Group's merchandise is also purchased by

companies and business enterprises for use as corporate gifts in connection

with their marketing and promotional programmes.

The Group's distribution channels are departmental stores in Singapore and

Malaysia, its own chain of specialty stores in Singapore and Malaysia, third

party retail outlets in Singapore and Malaysia, gift redemption or corporate

gift programmes mainly in Malaysia, and wholesale distribution to third party

distributors in countries outside Singapore and Malaysia such as Indonesia,

Brunei, Philippines, China and the Middle East.