Sitra（5LE）年報查詢

The Company was incorporated in Singapore on 5 May 1979 under the name of Sitra

Agencies Pte. Ltd. On 22 October 1997, the Company was renamed to Sitra

Holdings (International) Pte Ltd and adopted the present name on 22 September

2006.

Sitra is one of the leading brand-centric distributors of quality wood-based

products and lifestyle outdoor furniture carrying its proprietary brands. Its

products can be categorised into two main product segments:–

(a) High-value wood-based products such as decking, flooring, fencing, door and

window components and other moulded products. These products are marketed and

distributed mainly under its brands “COMCIA” and “decKING”; and

(b) Premium lifestyle outdoor furniture such as outdoor garden furniture and

garden accessories. These products are marketed and distributed mainly under

its “Pacific” brand range. Since 2005, Sitra's product range has expanded to

include lifestyle indoor furniture.

Its products are produced mainly from quality hardwood of different species

such as Kwila, Yellow Balau, Meranti, Kapur, Nyatoh, Keruing, Teak and Palapi.

Sitra operates from its headquarters in Singapore which serve as its marketing

and customer service, operational planning, treasury and administrative centre.

Its lifestyle furniture design function is based in Brisbane, Australia.

Its customers include manufacturers, wholesalers, major retailers, specialist

retailers and consumers in the furniture industry. It has over 277 different

corporate customers in 48 countries. Sitra also offers its products directly to

retail consumers through its showroom at its headquarters in Singapore.